THE ACCOUNTSCOUT PLATFORM

Manage Every Dollar You Sell.

AccountScout by Fake Brains is the newspaper advertising software that runs the entire revenue workflow - CRM, ad sales, order entry, production, billing, collections, and reporting - so your team works from one source of truth instead of juggling disconnected tools.

  1. Prospect
  2. Quote
  3. Order
  4. Proof
  5. Publish
  6. Invoice
  7. Payment
  8. Renewal
The AccountScout Sales Dashboard: a year view pacing at 87% of goal, with booked revenue charted month by month against goal and target-to-date lines, beside a rail breaking out print, classified, and digital revenue, open price quotes, expiring orders, dormant advertisers, and activity, email, and deal counts.

Trusted by publishers across North America since 1991

  • Morris Technology
  • The Star News
  • Mid-Atlantic Custom Media
  • Washington County Pilot-Tribune & Enterprise
  • Sample News Group
  • Appen Media Group
  • The Tipton Times
  • Port Aransas South Jetty

Sound Familiar?

If any of this rings a bell, you're not alone - and you're not stuck.

Your reps say "I'll do it when I get back to the office" - and then they don't.

Your sales manager has no idea what the team actually did today.

Designers are hunting for ad specs and assets instead of building ads.

Your billing clerk spends half the day chasing down payments over the phone.

Classifieds come in by CSV and get manually imported - if they come in at all.

Every department uses a different tool, and nothing talks to anything else.

ONE PLATFORM. EVERY DEPARTMENT.

AccountScout connects the entire revenue workflow.

Six core areas. One database. Every team working from the same record.

AccountScout is the operating system for the business side of publishing. Instead of stitching together a CRM, billing database, payment processor, classifieds vendor, proofing tool, page layout workflow, and email system, AccountScout gives your team one source of truth around the advertiser account.

Sales & CRM

  • Sales Dashboard with color-coded goal tracking
  • Lead and prospect pipeline management
  • Activity manager with call/email/task scheduling
  • Dormant account and expiring order alerts
  • SalesScout - full web & mobile access for reps on the road

Order Entry

  • Retail, classified, legal, digital, and miscellaneous orders
  • Combo/package rate cards across publications
  • Quotes that convert to orders in one click
  • Copy changes, holds, and deadline controls
  • Contract tracking and credit limit enforcement

Production

  • ProofScout - electronic proofing with designer swim lanes
  • Digital Asset Manager - organize creatives by advertiser
  • PageScout - automated page layout, exports to InDesign
  • AdScout - build ads to exact specs inside InDesign
  • PDF Builder for classified display ads

Billing & Collections

  • Invoicing, statements, and batch processing
  • ePayments - credit card and ACH with surcharge compliance
  • Payment scheduling and auto-pay (AR Zero)
  • Electronic tearsheets for faster collections
  • Aging, interest calculation, and credit controls

Marketing

  • Bulk email marketing with segmentation
  • Personal Email Tracking - opens, clicks, last URL
  • Campaign segmentation by section, history, or status
  • Email templates with merge fields
  • Store 'N Send document manager

Reporting

  • 300+ built-in reports with drill-down and filtering
  • Year-over-year revenue comparisons
  • Sales rep dashboards for weekly meetings
  • Memorized reports and scheduled delivery
  • Company-wide and per-publication views

HOW THE WORK ACTUALLY FLOWS

One record, start to finish.

  1. Prospect
  2. Quote
  3. Order
  4. Proof
  5. Publish
  6. Tearsheets
  7. Bill
  8. Renew

Every step feeds the next. Nothing gets re-keyed, nothing gets lost.

You decide when you get paid.

Most systems make billing the last step. Ours moves.

At yes

Card or ACH when they accept the quote. The payment is what converts it to an order.

At order entry

Quick Pay takes the full amount or a deposit, right in the order screen.

After it runs

Invoice, statements, aging, interest. The way you've always done it, for the accounts that earn it.

PART OF ACCOUNTSCOUT

The modules that make it whole.

Some are included with every subscription. Some are add-ons. All of them share the same data.

SalesScout on a laptop, tablet, and phone: the rep dashboard with color-coded print advertising goals pacing for the month and the year, sales metrics, proof counts, and today's follow-ups, beside the Deal Maker pipeline moving deals from new inquiry through verbal commitment to signed.

SalesScout

Your Sales Team, Untethered.

Web and mobile access to AccountScout built for reps and sales managers. Included with every subscription.

Explore SalesScout ->
A ProofScout queue: six status tiles counting new ads, ads in composing, ads awaiting the sales rep, ads awaiting the advertiser, ads needing changes, and ads ready to publish; a table of proofs by advertiser, description, status and sales rep; and a preview pane showing one ad proof with buttons to request changes or approve it.

Production Suite

From Sales Order to Print-Ready Page.

ProofScout, AdScout, PageScout, and DAM working as one pipeline from order to InDesign to press.

Explore Production Suite ->
The Advertiser Portal on a desktop monitor and two phones: an account overview flagging a past-due balance with quick actions for invoices, payments, and proofs, beside a card payment screen and a proof approval screen.

Advertiser Portal

Let Your Advertisers Help Themselves.

Self-service invoices, payments, and proof approvals. Embedded on your site. Payments auto-credit in AccountScout.

Explore Advertiser Portal ->
The ClassifiedScout marketplace on a desktop monitor: a Local Marketplace directory with a category rail down the left listing categories and their ad counts, and classified listings with photos, prices, and locations.

ClassifiedScout

Classifieds, Online, On Your Site, On Autopilot.

Self-service classified ordering and presentment that syncs live to AccountScout. No CSV. No re-entry.

Explore ClassifiedScout ->

A NEWSPAPER AD SALE IS NOT A GENERIC CRM DEAL

Generic tools weren't built for the way publishers actually work.

Generic CRM

  • Tracks contacts and deals
  • Doesn't understand rate cards or run schedules
  • No production or billing connection
  • Requires duplicate entry

Billing-Only Software

  • Sends invoices
  • No view of ad orders, proofs, or sales history
  • Limited pipeline visibility
  • Disconnected from production

Production-Only Tools

  • Manage creative work
  • No view of advertiser history or balances
  • Another silo to maintain
  • Disconnected from billing
Recommended

AccountScout

  • Publisher-native CRM and order entry
  • Rate cards, schedules, contracts, proofs, and pagination
  • Billing, payments, and advertiser portal
  • Reporting across the full workflow

The value isn't one feature. It's the connection between departments.

35+
Years building software for publishers
100s
Publications running on AccountScout
8
Connected modules sharing one database
Included
SalesScout web and mobile access

We've been doing this since 1991.

Fake Brains has built newspaper software, and only newspaper software, since 1991. AccountScout is what more than 35 years of listening to publishers looks like.

Colorado-basedBuilt in-houseReal humans on the support line at 303-791-3301
Pat and Lisa Pfeifer at their Fake Brains trade-show booth in 1993.
Pat and Lisa, 1993 — the year a trade magazine ran the headline "There's nothing artificial about Fake Brains."

What publishers are saying.

"Fake Brains has surpassed all the others we have worked with, as their team understands the meaning of partnership, and their products deliver at speed for a price that makes the others seemingly laughable."

Jim Goodlett

President of Morris Technology, a customer and technology partner

"I only use the AccountScout Mobile app. I don't have time to go into the office. I drive 1,000 miles a week, I use it everyday. It's Fake Brains at your fingertips."

Calvin

Sales Rep

"This sounds like it would solve so many problems for so many people."

Dawn

CSR

Common questions.

AccountScout doesn't charge per seat - create accounts for your whole staff without paying for every name on the list. A three-person weekly and a twelve-title group don't need the same system, so we scope pricing to your operation during a consultation rather than publish a number that would be wrong for both. As Jim Goodlett, President of Morris Technology - a customer and technology partner - puts it: "their products deliver at speed for a price that makes the others seemingly laughable."

See It In Action

See AccountScout running on your workflow.

We'll walk you through a live demo tailored to your publication - your data, your workflow, your questions. No generic slide deck.

Or call 303-791-3301