[{"data":1,"prerenderedAt":924},["ShallowReactive",2],{"solution-ad-design":3,"solutions-all":134},{"id":4,"card":5,"changesSection":9,"connectsSection":18,"extension":34,"faqSection":35,"finalCta":54,"hero":59,"howItWorksSection":70,"meta":90,"navLabel":6,"navSubtext":91,"order":92,"primaryProduct":93,"problemSection":94,"proofSection":101,"seo":112,"showcases":120,"slug":130,"stageLabel":131,"stem":132,"__hash__":133},"solutions\u002Fmarketing\u002Fsolutions\u002Fad-design.yml",{"title":6,"summary":7,"icon":8},"Ad Design Workflow","Every sold ad arrives with a spec, a due date, and a place in the designer's queue.","PenTool",{"eyebrow":10,"title":11,"items":12},"WHAT CHANGES","The job arrives complete, and the artwork comes back.",[13,14,15,16,17],"Every sold ad arrives with size, colour, placement, issue date, and copy attached","Designers work from a queue ordered by deadline instead of an inbox","Logos, photos, and prior artwork are stored against the advertiser, not on a drive","Repeat and pickup ads reuse the approved file rather than getting rebuilt","Sales can see where an ad stands without walking over to ask",{"eyebrow":19,"title":20,"items":21},"WHERE IT CONNECTS","Design sits in the middle of the workflow.",[22,26,30],{"title":23,"description":24,"href":25},"Ad proofing and approvals","Send the finished ad out for client approval, and keep the record of who signed off.","\u002Fsolutions\u002Fproofing-approvals",{"title":27,"description":28,"href":29},"Ad dummying and pagination","Place the approved ad on the page inside InDesign, from the real order.","\u002Fproducts\u002Faccountscout\u002Fproduction-suite",{"title":31,"description":32,"href":33},"Ad sales CRM","Where the order and the spec originate, before design ever sees it.","\u002Fproducts\u002Fsalescout","yml",{"eyebrow":36,"title":37,"items":38},"COMMON QUESTIONS","Questions publishers ask about ad design workflow.",[39,42,45,48,51],{"question":40,"answer":41},"Does this replace InDesign?","No. Your designers keep working in InDesign. AdScout and the Digital Asset Manager handle everything around the design work — the specs, the assets, the queue, and the record of what was approved.",{"question":43,"answer":44},"Where do the assets actually live?","In the Digital Asset Manager, attached to the advertiser's account, so the newest approved logo or photo is the one a designer finds first instead of the newest email attachment.",{"question":46,"answer":47},"What about pickup and repeat ads?","That is one of the biggest time savings. Because approved artwork is stored against the account, a repeat insertion reuses the real file rather than triggering a rebuild from scratch.",{"question":49,"answer":50},"Can freelance or remote designers work in this?","Yes. Designers do not need to sit in your building to receive a queue, pull assets, and return finished art.",{"question":52,"answer":53},"How long does it take before designers feel the difference?","The queue and the asset library help immediately, because they remove work that was already happening every day. The larger gain — repeat ads that no longer get rebuilt — grows as more approved artwork accumulates on the accounts.",{"headline":55,"body":56,"ctaLabel":57,"ctaHref":58},"Walk us through one ad, start to finish","Sold on Monday, printed on Friday. Tell us every step it takes at your paper today, and we will show you which of those steps stop existing.","Book a Demo","\u002Fcontact",{"eyebrow":60,"headline":61,"subheadline":62,"primaryCta":63,"secondaryCta":64,"image":66,"imageAlt":67,"imageWidth":68,"imageHeight":69},"AD DESIGN WORKFLOW","The ad was sold on Tuesday. Design found out on Thursday.","AdScout gives every sold ad a spec, a due date, and a place in the designer's queue — and the Digital Asset Manager keeps the logo, the photo, and last year's version where the designer can actually find them.",{"label":57,"href":58},{"label":65,"href":29},"See how the Production Suite works","\u002Fimages\u002Fproducts\u002Fadscout-indesign.png","AdScout working inside Adobe InDesign: a panel of order detail on the left listing the advertiser, who ordered it, the ad size, section, number of runs and run dates; the ad itself being built in the centre from the advertiser's logo and product photograph; the linked assets beside it; and the AdScout script menu open on the right.",1581,967,{"eyebrow":71,"title":72,"subtitle":73,"steps":74},"HOW IT WORKS","From sold order to finished art, without the email thread.","The order carries everything design needs, and the finished file goes back where the next insertion will find it.",[75,78,81,84,87],{"title":76,"description":77},"The order carries the spec","When the ad is sold, size, colour, section, issue date, and instructions travel with it. Design does not have to reconstruct the job from a forwarded message.",{"title":79,"description":80},"Assets attach to the advertiser","Logos, product photos, and prior creative live in the Digital Asset Manager against the account, so the current version is the one the designer opens — not the newest email attachment.",{"title":82,"description":83},"The queue is the to-do list","AdScout shows what is due, for which issue, and what is still waiting on the client, in deadline order. The designer stops triaging and starts designing.",{"title":85,"description":86},"Status is visible to everyone","Sold, in design, out for approval, approved, placed. The rep can answer the client's question without interrupting the designer.",{"title":88,"description":89},"Finished art goes back on the account","Next time that advertiser runs, the approved file is already there, ready to pick up or revise. The rebuild stops happening.",{},"Specs, assets, designer queue",3,"AdScout + DAM",{"eyebrow":95,"title":96,"paragraphs":97},"THE PROBLEM","Designers end up doing account management.",[98,99,100],"The handoff between sales and design is where most publications lose the most time, and almost none of it shows up in a report. A rep sells a half page. The specs arrive as a forwarded email with the subject line \"ad for Friday.\" The logo is attached to a message from two years ago. Nobody is sure whether the client approved the headline or just liked it.","Designers chase the rep for copy, chase the client for a usable logo, and rebuild artwork that already exists somewhere on a shared drive under a filename only one person understands.","Then the same ad runs again next month, and the whole cycle repeats, because there is no record that the finished version was ever the finished version.",{"eyebrow":102,"body":103,"supportingLine":104,"stats":105},"PROOF","A weekly paper using the Fake Brains production tools cut a single issue's ad and page work from nine hours to five and a half — about 182 hours a year returned to the production department.","The publication asked to stay anonymous. The figure comes from the published PageScout case study, measured on the same production workflow.",[106,109],{"value":107,"label":108},"9 → 5.5 hrs","Ad and page work for a single issue, before and after.",{"value":110,"label":111},"182 hrs","Returned to the production department across a year.",{"title":113,"description":114,"keyFacts":115},"Ad Design Workflow for Newspaper Publishers","How the handoff from ad sales to design stops losing time: specs travel with the order, logos and prior artwork live on the advertiser account, and designers work a deadline queue. By Fake Brains.",[116,117,118,119],"AdScout attaches size, colour, section, issue date, and instructions to the sold order, so design does not reconstruct the job from an email thread.","The Digital Asset Manager stores logos, photos, and prior creative against the advertiser account rather than on a shared drive.","Because approved artwork is stored on the account, repeat and pickup insertions reuse the real file instead of triggering a rebuild.","One weekly paper cut a single issue's ad and page work from nine hours to five and a half using the Fake Brains production tools — about 182 hours a year.",[121],{"eyebrow":122,"title":123,"description":124,"bullets":125,"diagram":129},"THE ASSET LIBRARY","The logo is on the account, not in an email from two years ago.","Logos, product photography, and prior creative live against the advertiser. The designer opens the current approved file instead of searching a shared drive for a name only one person understands.",[126,127,128],"Assets attach to the advertiser, so the approved version is the one found first","A repeat or pickup insertion reuses the real file rather than triggering a rebuild","At renewal the artwork is already there, so nobody asks the client for it again","dam","ad-design","Design","marketing\u002Fsolutions\u002Fad-design","hcNDRFN3mrDeuFt_DQY91UHN_Llh0E16Zg79InPXIXQ",[135,286,395,434,550,675,795],{"id":136,"card":137,"changesSection":141,"connectsSection":149,"extension":34,"faqSection":164,"finalCta":182,"hero":185,"howItWorksSection":196,"meta":215,"navLabel":138,"navSubtext":216,"order":217,"primaryProduct":218,"problemSection":219,"proofSection":225,"seo":237,"showcases":245,"slug":282,"stageLabel":283,"stem":284,"__hash__":285},"solutions\u002Fmarketing\u002Fsolutions\u002Fsales-crm.yml",{"title":138,"summary":139,"icon":140},"Sales & CRM","Pipeline, quotes, call history, and contracts in the same system that bills the ad.","TrendingUp",{"eyebrow":10,"title":142,"items":143},"One account history, and quotes that match the invoice.",[144,145,146,147,148],"Every account has one history: calls, quotes, contracts, insertions, and payments in a single timeline","Reps sell from the real rate card, not a copy of it, so quotes and invoices agree","A signed contract becomes scheduled insertions without anyone re-keying it","Reps work from a phone or tablet on a sales call, not from a printout","When a rep leaves, the account relationship stays with the publication",{"eyebrow":19,"title":150,"items":151},"The rest of the account lives next door.",[152,156,160],{"title":153,"description":154,"href":155},"Newspaper advertising software","The billing and receivables system the pipeline feeds, and the record every order lands in.","\u002Fproducts\u002Faccountscout",{"title":157,"description":158,"href":159},"Advertiser email marketing","Turn a segment of accounts — lapsed, seasonal, past due — into an outreach campaign.","\u002Fproducts\u002Faccountscout\u002Femail-marketing",{"title":161,"description":162,"href":163},"Self-service advertiser portal","Let the advertiser see their own history and pay online, without a phone call to the office.","\u002Fproducts\u002Fadvertiser-portal",{"eyebrow":36,"title":165,"items":166},"Questions publishers ask about ad sales CRM.",[167,170,173,176,179],{"question":168,"answer":169},"Is this a replacement for Salesforce or HubSpot?","For an ad sales operation, yes. SalesScout is built around issue dates, rate cards, insertion schedules, and contracts — the objects a publisher actually sells. The trade-off is that it is not a general-purpose CRM for other kinds of businesses.",{"question":171,"answer":172},"Can reps use it away from the office?","Yes. SalesScout runs as an installable app on phones and tablets, so reps can pull up account history and enter orders from a client's office or a car.",{"question":174,"answer":175},"Do we have to move our existing account history in?","Usually yes, and we do it with you. Bringing customer records, contract history, and open receivables across is part of onboarding, not a separate project you run alone.",{"question":177,"answer":178},"Is SalesScout a separate product we add on?","SalesScout is part of the AccountScout platform rather than a bolt-on CRM, and there are no per-seat fees — everyone who needs an account can have one. We will walk through exactly what is included for your operation on a demo call.",{"question":180,"answer":181},"What happens to the account when a rep leaves?","The history stays with the publication. Calls, quotes, contracts, and insertions are attached to the account rather than to the rep, so whoever picks it up starts with the full record instead of a cold introduction.",{"headline":183,"body":184,"ctaLabel":57,"ctaHref":58},"Show us how your reps sell today","Bring your rate card and your current process. We will walk through where SalesScout fits your workflow — and tell you if it doesn't.",{"eyebrow":186,"headline":187,"subheadline":188,"primaryCta":189,"secondaryCta":190,"image":192,"imageAlt":193,"imageWidth":194,"imageHeight":195},"SALES & CRM","Your reps already know their accounts. Give them somewhere to put it.","SalesScout keeps pipeline, quotes, call history, and contracts in the same system that bills the ad — so nothing has to be re-entered, and nothing walks out the door when a rep does.",{"label":57,"href":58},{"label":191,"href":33},"See how SalesScout works","\u002Fimages\u002Fproducts\u002Fsalescout-devices.png","SalesScout on a laptop, tablet, and phone: the rep dashboard with color-coded print advertising goals pacing for the month and the year, sales metrics, proof counts, and today's follow-ups, beside the Deal Maker pipeline moving deals from new inquiry through verbal commitment to signed.",2400,1800,{"eyebrow":71,"title":197,"subtitle":198,"steps":199},"From first call to booked insertion.","The same records the whole way through, so the order a rep sells is the order production sees and billing invoices.",[200,203,206,209,212],{"title":201,"description":202},"The account already exists","SalesScout reads from the same customer records AccountScout bills against. There is no separate CRM database to sync, and no reconciliation step between what sales knows and what accounting knows.",{"title":204,"description":205},"Build a quote from live rates","Pull the current rate card, apply the frequency or contract discount, and send it. What the rep quotes is what the system will bill — the two cannot drift apart because they are the same record.",{"title":207,"description":208},"Log the conversation where it belongs","Calls, notes, and next steps attach to the account rather than to a rep's personal notebook. The next person to touch the account sees the whole history.",{"title":210,"description":211},"Turn the yes into an order","Accepted quotes become insertion schedules on real issue dates. Production sees the order; billing sees the receivable. Nobody re-types anything.",{"title":213,"description":214},"Work it from the field","SalesScout installs as an app on a phone or tablet, so a rep sitting outside a client's office can check what ran last month before walking in.",{},"Pipeline, quotes, follow-ups, mobile access",1,"SalesScout",{"eyebrow":95,"title":220,"paragraphs":221},"A spreadsheet, an inbox, and one rep's memory.",[222,223,224],"Most ad sales operations run on three things: a spreadsheet, an inbox, and one rep's memory. It works, right up until the rep is out sick, or leaves, or the publisher asks a simple question like what did we quote that account last year — and nobody can answer it without digging through email.","The general-purpose CRMs do not help. They are built to sell software subscriptions, not column inches. There is no concept of an issue date, a rate card, a contract with an insertion schedule, or an account that runs the same quarter-page every week for eleven years. So publishers either bend their business into someone else's fields, or they give up and go back to the spreadsheet.","And the CRM is disconnected from billing. A rep sells the ad in one place, someone re-types it into another, and the two versions drift apart until a customer disputes an invoice.",{"eyebrow":102,"testimonial":226,"stats":230},{"quote":227,"name":228,"title":229},"I only use the AccountScout Mobile app. I don't have time to go into the office. I drive 1,000 miles a week, I use it everyday. It's Fake Brains at your fingertips.","Calvin","Sales Rep",[231,234],{"value":232,"label":233},"300+","Built-in reports, including pipeline, rep performance, and year-over-year account revenue — without exporting to a spreadsheet.",{"value":235,"label":236},"Since 1991","Built in-house in Colorado for newspaper and media publishers.",{"title":238,"description":239,"keyFacts":240},"Ad Sales Workflow for Newspaper Publishers","How publishers run ad sales without a spreadsheet: pipeline, quotes off the live rate card, call history, and contracts in the same system that bills the ad. By Fake Brains.",[241,242,243,244],"SalesScout reads the same customer records AccountScout bills against, so there is no separate CRM database to sync or reconcile.","Quotes are built from the live rate card, so what a rep quotes is what the system bills.","An accepted quote becomes an insertion schedule on real issue dates without anyone re-keying it.","AccountScout by Fake Brains includes more than 300 built-in reports, covering pipeline, rep performance, and year-over-year account revenue.",[246,258,270],{"eyebrow":247,"title":248,"description":249,"bullets":250,"image":254,"imageAlt":255,"imageWidth":256,"imageHeight":257},"THE PUBLISHER'S VIEW","What the pipeline adds up to.","Reps sell into the same records the publisher reports from, so \"are we ahead or behind\" is a screen somebody opens rather than a Friday spent assembling a spreadsheet.",[251,252,253],"Booked revenue charted month by month against goal and target-to-date","Print, classified, and digital broken out the way the rate card sells them","Open quotes, expiring orders, and dormant advertisers surfaced as work to do","\u002Fimages\u002Fproducts\u002Faccountscout-sales-dashboard.png","The AccountScout Sales Dashboard: a year view pacing at 87% of goal, with booked revenue charted month by month against goal and target-to-date lines, beside a rail breaking out print, classified, and digital revenue, open price quotes, expiring orders, dormant advertisers, and activity, email, and deal counts.",1448,1086,{"eyebrow":259,"title":260,"description":261,"bullets":262,"image":266,"imageAlt":267,"imageWidth":268,"imageHeight":269},"FROM THE FIELD","The account history fits in a coat pocket.","SalesScout installs as an app on a phone or tablet. A rep sitting outside a client's office can check where they are against goal and what is still waiting on a proof before they walk in.",[263,264,265],"Goal pacing for the month, flagged when the rep is behind","Quote and deal counts, and the proofs waiting on the rep's own review","Advertisers, deals, and proofs one tap apart, on the records the office sees","\u002Fimages\u002Fproducts\u002Fsalescout-phone-dashboard.webp","SalesScout mobile sales dashboard for newspaper ad reps: a print advertising goal for the month pacing at 66.8 percent and flagged as behind, week-to-date retail revenue, price quote and deal counts, and proof counts awaiting the rep's review, awaiting the advertiser, and needing changes, above a navigation bar for Dashboard, Advertisers, Deals, and Proofs.",794,1474,{"eyebrow":271,"title":272,"description":273,"bullets":274,"image":278,"imageAlt":279,"imageWidth":280,"imageHeight":281},"WHAT THE SALE BECOMES","A package is one choice, not twenty-four line entries.","Packaged buys are where order entry usually turns into an afternoon - a run in one title, a different run in another, priced by hand and typed in date by date. Here the package carries its own schedule, and booking it writes every insertion.",[275,276,277],"Packages list what they include, how many runs, and the pre-tax price before anything is booked","One package spans several titles, so a combination buy is a single order rather than one per publication","The schedule is generated from the package and shown for review before the order is written","\u002Fimages\u002Fproducts\u002Faccountscout-retail-package.png","The AccountScout Book a Retail Package screen: an advertiser selected at the top, then a table of packages showing what each includes, how many runs it carries and its pre-tax price, with the chosen package summarised underneath beside a start date and a link to review the full schedule.",1053,697,"sales-crm","Sell","marketing\u002Fsolutions\u002Fsales-crm","of75enCW-k9JqM0EFO7tJywahYQJ01nT6zS6Dsec8yM",{"id":287,"card":288,"changesSection":292,"connectsSection":300,"extension":34,"faqSection":309,"finalCta":327,"hero":330,"howItWorksSection":339,"meta":358,"navLabel":289,"navSubtext":359,"order":360,"primaryProduct":361,"problemSection":362,"proofSection":368,"seo":375,"showcases":382,"slug":391,"stageLabel":392,"stem":393,"__hash__":394},"solutions\u002Fmarketing\u002Fsolutions\u002Fmarketing-outreach.yml",{"title":289,"summary":290,"icon":291},"Marketing Outreach","Email your advertisers using the billing and insertion data you already have.","Mail",{"eyebrow":10,"title":293,"items":294},"The list builds itself from what already happened.",[295,296,297,298,299],"Build a list from real billing and insertion data instead of an exported snapshot","Reach lapsed advertisers, section buyers, or past-due accounts as a group","Send the section and special-edition invitations that used to be phone calls","Campaign sends and responses live on the advertiser's account, visible to the rep","No second platform to learn or reconcile against your billing data",{"eyebrow":19,"title":301,"items":302},"Outreach is only useful if sales sees the result.",[303,305,307],{"title":31,"description":304,"href":33},"Turn campaign responses into rep follow-ups, on the account the campaign was built from.",{"title":153,"description":306,"href":155},"The billing and insertion data your lists are built from, and where the history is kept.",{"title":161,"description":308,"href":163},"Give the advertiser somewhere to land, review their account, and pay.",{"eyebrow":36,"title":310,"items":311},"Questions publishers ask about advertiser outreach.",[312,315,318,321,324],{"question":313,"answer":314},"Do we need Mailchimp or Constant Contact alongside this?","Not for advertiser outreach. AccountScout is built to email the advertisers already in your system using their real history. Publishers who also run large reader or subscriber newsletters sometimes keep a separate consumer email tool, and that is fine — the two do different jobs.",{"question":316,"answer":317},"Can we email past-due accounts without it feeling like a collection notice?","Yes, and that is one of the most common uses. Because the message is built from the actual balance and history, you can send a short, specific, professional reminder rather than a form letter.",{"question":319,"answer":320},"Does the outreach show up where our reps will see it?","Yes. Campaign activity records on the advertiser's account, so a rep making a call knows what the advertiser already received and can pick up the thread rather than starting cold.",{"question":322,"answer":323},"Is email marketing included or an add-on?","It is part of the AccountScout platform, and there are no per-seat fees for the people who use it. We will confirm exactly what is included for your setup on a demo call.",{"question":325,"answer":326},"Can we track the one-to-one emails reps send?","Yes. Personal Email Tracking covers individual sends from a rep to a contact, alongside the bulk campaigns, so both kinds of contact land on the same account history.",{"headline":328,"body":329,"ctaLabel":57,"ctaHref":58},"Bring us your lapsed advertiser list","Or the one you wish you had. We will show you how to build it from your own data, and what to send it.",{"eyebrow":331,"headline":332,"subheadline":333,"primaryCta":334,"secondaryCta":335,"image":337,"imageAlt":338,"imageWidth":194,"imageHeight":195},"MARKETING OUTREACH","You know exactly which advertisers stopped running. Now go ask them why.","AccountScout emails your advertisers using the data you already have — who ran, who lapsed, who owes you, who buys every holiday section — and keeps the campaign history on the account.",{"label":57,"href":58},{"label":336,"href":159},"See how email marketing works","\u002Fimages\u002Faccountscout\u002Femail-marketing-hero.webp","A diagram: three small labelled cards - order, invoice, and renewal due - each joined by a thin red line that converges on a single point on the card for the advertiser Lakeside Auto, with one line running out from the other side of that card to a paper-plane send icon.",{"eyebrow":71,"title":340,"subtitle":341,"steps":342},"From a question about your own data to a booked follow-up.","The list is a query against live records, so it is accurate at the moment you send rather than at the moment you exported.",[343,346,349,352,355],{"title":344,"description":345},"Define the group from your own data","Advertisers who ran in the last year but not this quarter. Everyone in a category. Every account with a balance over thirty days. Because the list queries live records, it cannot go stale between building it and sending it.",{"title":347,"description":348},"Write it once","Compose the message and pull in account-specific details, so a section invitation reads like it was written for that advertiser rather than blasted at them.",{"title":350,"description":351},"Send it from the publication","Email goes out under your name and your domain, not a marketing vendor's. Advertisers recognise who is writing to them.",{"title":353,"description":354},"Keep the history","What was sent, to whom, and when, recorded on the account. When the rep follows up next week, they can see the email the advertiser already got.",{"title":356,"description":357},"Hand the warm ones to sales","Responses become follow-up tasks in SalesScout rather than a forgotten inbox thread, so interest turns into a call while it is still warm.",{},"Advertiser email, campaign history, lapsed-account winback",2,"AccountScout Email Marketing",{"eyebrow":95,"title":363,"paragraphs":364},"Every publisher has a list they cannot reach.",[365,366,367],"The florist who ran every week until March. The forty accounts who bought the fall football section last year. The advertisers sitting thirty days past due who would pay if someone reminded them politely.","The information is in the billing system. The email tool is somewhere else entirely. Bridging the two means exporting a spreadsheet, cleaning it, uploading it to a marketing platform, and hoping nobody notices that the list went stale the moment it was exported. Most publishers do it once, find it painful, and never do it again.","So the outreach that would actually work — specific, timely, based on what the advertiser really did — gets replaced by the outreach that is easy: nothing, or a blast to everyone.",{"eyebrow":102,"supportingLine":369,"stats":370},"Fake Brains has been building software for newspaper and media publishing since 1991, for hundreds of publications managing millions of ads. Email marketing runs on the same advertiser record as everything else — which is the whole reason the lists stay accurate.",[371,374],{"value":372,"label":373},"One record","Advertiser history, campaign sends, and responses live in the same place your reps already work.",{"value":235,"label":236},{"title":376,"description":377,"keyFacts":378},"Advertiser Email Outreach for Publishers","How publishers reach advertisers as a list: build segments from real billing and insertion data, send from your own domain, and keep campaign history on the account. By Fake Brains.",[379,380,381],"AccountScout builds advertiser email lists as a live query against billing and insertion records rather than an exported spreadsheet that goes stale on export.","Campaign sends and responses record on the advertiser's account, so the sales rep making the follow-up call sees what the advertiser already received.","Personal Email Tracking covers the one-to-one emails reps send themselves, alongside bulk campaigns.",[383],{"eyebrow":384,"title":385,"description":386,"bullets":387,"image":254,"imageAlt":255,"imageWidth":256,"imageHeight":257},"THE LIST IS ALREADY THERE","Every segment worth sending is a question about this.","Who ran last year and not this quarter. Who buys the fall football section. Who is thirty days behind. Those are not lists to build and maintain — they are questions about records the publication already keeps.",[388,389,390],"The segment queries live records, so it cannot go stale between building and sending","Print, classified, and digital history on the account the campaign goes out from","Sends and responses record back on that account, where the rep will see them","marketing-outreach","Reach","marketing\u002Fsolutions\u002Fmarketing-outreach","9CNBYfUMo2_SKEVuRRoBXvWB6s0U-z9W05WX5SgPyd4",{"id":4,"card":396,"changesSection":397,"connectsSection":399,"extension":34,"faqSection":404,"finalCta":411,"hero":412,"howItWorksSection":415,"meta":422,"navLabel":6,"navSubtext":91,"order":92,"primaryProduct":93,"problemSection":423,"proofSection":425,"seo":429,"showcases":431,"slug":130,"stageLabel":131,"stem":132,"__hash__":133},{"title":6,"summary":7,"icon":8},{"eyebrow":10,"title":11,"items":398},[13,14,15,16,17],{"eyebrow":19,"title":20,"items":400},[401,402,403],{"title":23,"description":24,"href":25},{"title":27,"description":28,"href":29},{"title":31,"description":32,"href":33},{"eyebrow":36,"title":37,"items":405},[406,407,408,409,410],{"question":40,"answer":41},{"question":43,"answer":44},{"question":46,"answer":47},{"question":49,"answer":50},{"question":52,"answer":53},{"headline":55,"body":56,"ctaLabel":57,"ctaHref":58},{"eyebrow":60,"headline":61,"subheadline":62,"primaryCta":413,"secondaryCta":414,"image":66,"imageAlt":67,"imageWidth":68,"imageHeight":69},{"label":57,"href":58},{"label":65,"href":29},{"eyebrow":71,"title":72,"subtitle":73,"steps":416},[417,418,419,420,421],{"title":76,"description":77},{"title":79,"description":80},{"title":82,"description":83},{"title":85,"description":86},{"title":88,"description":89},{},{"eyebrow":95,"title":96,"paragraphs":424},[98,99,100],{"eyebrow":102,"body":103,"supportingLine":104,"stats":426},[427,428],{"value":107,"label":108},{"value":110,"label":111},{"title":113,"description":114,"keyFacts":430},[116,117,118,119],[432],{"eyebrow":122,"title":123,"description":124,"bullets":433,"diagram":129},[126,127,128],{"id":435,"card":436,"changesSection":440,"connectsSection":448,"extension":34,"faqSection":459,"finalCta":477,"hero":480,"howItWorksSection":490,"meta":509,"navLabel":437,"navSubtext":510,"order":511,"primaryProduct":512,"problemSection":513,"proofSection":519,"seo":527,"showcases":535,"slug":546,"stageLabel":547,"stem":548,"__hash__":549},"solutions\u002Fmarketing\u002Fsolutions\u002Fproofing-approvals.yml",{"title":437,"summary":438,"icon":439},"Proofing & Approvals","Proofs go out from the system, and the approval is recorded against the order.","CircleCheck",{"eyebrow":10,"title":441,"items":442},"The approval becomes a record instead of a memory.",[443,444,445,446,447],"Proofs go out from the system, not from a personal inbox","Approvals and change requests are recorded against the ad and the order","Anyone can see which proofs are still outstanding as deadline approaches","Revisions are versioned, so the approved proof is unambiguous","Disputes are settled by looking at the record instead of arguing about email",{"eyebrow":19,"title":449,"items":450},"Approval sits between design and the page.",[451,455,457],{"title":452,"description":453,"href":454},"Ad design workflow","The designer queue the proof comes out of, and where change requests go back to.","\u002Fsolutions\u002Fad-design",{"title":27,"description":456,"href":29},"Only approved ads should reach the page. Pagination reads the same order.",{"title":161,"description":458,"href":163},"Give the client a permanent place to review their creative and their account.",{"eyebrow":36,"title":460,"items":461},"Questions publishers ask about ad proofing.",[462,465,468,471,474],{"question":463,"answer":464},"Does the advertiser need an account or a login?","The goal is the fewest possible steps for the advertiser, because a proof process that annoys clients does not get used. We will show you exactly what the advertiser sees on a demo call.",{"question":466,"answer":467},"What happens when a client approves by phone instead?","You record it against the ad, with who took the call. The point is that the approval lives on the order rather than in one person's memory, however it arrived.",{"question":469,"answer":470},"Can more than one person need to approve?","Yes. This comes up constantly with agency-placed and multi-location advertisers, where a local manager and a corporate contact both have a say.",{"question":472,"answer":473},"Will this slow down deadline night?","It tends to do the opposite, because the outstanding-proof list replaces the guesswork about what is still missing. The chasing was always happening — this makes it visible and shorter.",{"question":475,"answer":476},"What happens to the record if the ad changes after approval?","A change creates a new version rather than overwriting the approved one, so the approved round stays intact and the difference is visible.",{"headline":478,"body":479,"ctaLabel":57,"ctaHref":58},"Tell us about the last make-good you paid for","Most publishers can name it immediately. We will show you where the approval trail would have caught it.",{"eyebrow":481,"headline":482,"subheadline":483,"primaryCta":484,"secondaryCta":485,"image":486,"imageAlt":487,"imageWidth":488,"imageHeight":489},"PROOFING & APPROVALS","\"I never approved that.\"","ProofScout sends proofs to the advertiser, collects the approval or the changes, and keeps a record of who signed off and when — so that sentence stops costing you a make-good.",{"label":57,"href":58},{"label":65,"href":29},"\u002Fimages\u002Fproducts\u002Fproofscout-queue.png","A ProofScout queue: six status tiles counting new ads, ads in composing, ads awaiting the sales rep, ads awaiting the advertiser, ads needing changes, and ads ready to publish; a table of proofs by advertiser, description, status and sales rep; and a preview pane showing one ad proof with buttons to request changes or approve it.",1536,1024,{"eyebrow":71,"title":491,"subtitle":492,"steps":493},"From finished artwork to a signed-off ad.","Every step attaches to the order, so the approval outlives the inbox it would otherwise have lived in.",[494,497,500,503,506],{"title":495,"description":496},"The proof leaves the system","When the artwork is ready, the advertiser gets a proof tied to the actual order — not an attachment someone remembered to send from their own mailbox.",{"title":498,"description":499},"The advertiser responds in one place","Approve, or ask for changes. Their response attaches to the ad, where the rep, the designer, and production can all see it.",{"title":501,"description":502},"Revisions stay in sequence","Each round is a version. There is no confusion about whether the client approved round one or round three, because the record shows which.",{"title":504,"description":505},"Outstanding proofs are visible","Before press, production can see exactly which ads are still waiting on a client and who needs a phone call — instead of reconstructing that list from memory.",{"title":507,"description":508},"The record persists","Six weeks later, when someone says they never approved it, the approval and its timestamp are on the order.",{},"Route creative through approval",4,"ProofScout",{"eyebrow":95,"title":514,"paragraphs":515},"The one step with real money attached runs on email.",[516,517,518],"Proof approval is the one step in the process with real money attached to it, and at most publications it runs entirely on email. A PDF goes out. Maybe a reply comes back. Maybe it says \"looks good\" and maybe it says \"looks good, just fix the phone number\" — and maybe that reply lands in a rep's inbox on a Friday afternoon and is never seen again.","The ad runs with the wrong phone number. The advertiser says they caught it. The rep says they never heard. Nobody can produce the thread, so the paper eats the cost, and everyone agrees somebody should really keep better track of this.","The deadline pressure makes it worse. On the last day before press, the person chasing approvals is usually the same person doing the pagination.",{"eyebrow":102,"body":520,"supportingLine":521,"stats":522},"Before the artwork ever reaches approval, the surrounding workflow is already saving time — one weekly paper cut a single issue's ad and page work from nine hours to five and a half using the Fake Brains production tools.","The figure is from the published PageScout case study; the publication asked to stay anonymous. Proofing sits inside that same production workflow, between the design queue and pagination.",[523,524],{"value":107,"label":108},{"value":525,"label":526},"8 modules","Connected modules sharing one database, so an approval is visible everywhere it matters.",{"title":528,"description":529,"keyFacts":530},"Ad Proofing & Approval Workflow for Publishers","How publishers stop paying for make-goods: proofs go out from the system, approvals and change requests record against the order, and revisions stay versioned. ProofScout by Fake Brains.",[531,532,533,534],"ProofScout sends proofs tied to the actual ad order rather than as an email attachment, and records the approval or change request against that order.","Each revision is a version, so which round the advertiser approved is unambiguous.","Production can see every outstanding proof before press, replacing the guesswork about what is still missing.","Approvals taken by phone are recorded against the ad with who took the call, so the record does not depend on one person's memory.",[536],{"eyebrow":537,"title":538,"description":539,"bullets":540,"image":544,"imageAlt":545,"imageWidth":194,"imageHeight":195},"THE ADVERTISER'S SIDE","Where the approval actually comes from.","The advertiser lands on their own account, sees that a proof is waiting, and responds there. Nothing depends on an attachment being found, or on a reply reaching the right person on a Friday afternoon.",[541,542,543],"Proofs waiting on the advertiser are counted on the account, not chased by phone","The response attaches to the ad, where the rep, the designer, and production see it","The same place they review invoices and pay, so there is one destination to learn","\u002Fimages\u002Fproducts\u002Fadvertiser-portal-devices.png","The Advertiser Portal on a desktop monitor and two phones: an account overview flagging a past-due balance with quick actions for invoices, payments, and proofs; a phone showing the current balance above a Pay Account Balance button; and a phone confirming the payment was received, with the amount, date, card, and confirmation number.","proofing-approvals","Proof","marketing\u002Fsolutions\u002Fproofing-approvals","4GX83yxrSDFPnKDLiAyZl4D0Yb-43FCkPjyAd8NQb8I",{"id":551,"card":552,"changesSection":556,"connectsSection":564,"extension":34,"faqSection":573,"finalCta":591,"hero":594,"howItWorksSection":606,"meta":625,"navLabel":553,"navSubtext":626,"order":627,"primaryProduct":628,"problemSection":629,"proofSection":635,"seo":650,"showcases":658,"slug":671,"stageLabel":672,"stem":673,"__hash__":674},"solutions\u002Fmarketing\u002Fsolutions\u002Fproduction-pagination.yml",{"title":553,"summary":554,"icon":555},"Production & Pagination","Pages build inside InDesign from the ads you actually sold — placed, sized, and on the right page.","LayoutGrid",{"eyebrow":10,"title":557,"items":558},"The paper builds from what you sold.",[559,560,561,562,563],"Pages build from the real ad orders, on the real issue dates","Ad placement rules and advertiser positioning requests are applied automatically","A late change reflows the page instead of restarting it","Production status is visible — what is placed, what is missing, what is late","The process survives the person who currently holds it in their head",{"eyebrow":19,"title":565,"items":566},"Pagination is downstream of everything.",[567,569,571],{"title":452,"description":568,"href":454},"Where the finished artwork comes from, and where the assets live.",{"title":23,"description":570,"href":25},"Only approved ads should reach the page. The approval travels with the order.",{"title":153,"description":572,"href":155},"What ran becomes what gets billed, from the same records.",{"eyebrow":36,"title":574,"items":575},"Questions publishers ask about pagination.",[576,579,582,585,588],{"question":577,"answer":578},"Do we have to give up InDesign?","No, and that is the point. PageScout works inside InDesign, on CS6 and later. Your production staff keep their tools and their muscle memory.",{"question":580,"answer":581},"What if our pagination rules are unusual?","They usually are. Positioning requests, competitive separation, and section conventions vary at every paper, which is why a demo starts with your dummy process rather than a generic walkthrough.",{"question":583,"answer":584},"Does this work for multiple titles?","Yes. Publishers running several papers, shoppers, and special sections off one operation are a large part of who uses it.",{"question":586,"answer":587},"How long does it take to get running?","It depends on how your sections and rules are structured. We would rather scope that honestly with you than quote a number here that turns out to be wrong for your operation.",{"question":589,"answer":590},"What happens if the person who knows the process leaves?","That is the risk this removes. Positioning rules, section conventions, and placement logic live in the system rather than in one person's memory, so the paper can still go to press.",{"headline":592,"body":593,"ctaLabel":57,"ctaHref":58},"Bring your dummy sheet","Show us how one issue gets built today — the rules, the exceptions, the person who knows everything. We will show you which parts the software takes over.",{"eyebrow":595,"headline":596,"subheadline":597,"primaryCta":598,"secondaryCta":599,"image":601,"imageAlt":602,"imageWidth":603,"imageHeight":604,"imageZoomSrc":605},"PRODUCTION & PAGINATION","Deadline night should be boring.","PageScout builds your pages inside InDesign from the ads you actually sold — placed, sized, and on the right page — so production stops rebuilding the paper by hand every week.",{"label":57,"href":58},{"label":600,"href":29},"See how PageScout works","\u002Fimages\u002Fproducts\u002Fpagescout-page-grid.png","A detail of the PageScout page plan: a grid of page thumbnails, each labelled with its page number and section - inside front, ROP, business, dining - showing the booked display ads already positioned on the page beside the columns left for editorial.",840,585,"\u002Fimages\u002Fproducts\u002Fpagescout-page-plan.png",{"eyebrow":71,"title":607,"subtitle":608,"steps":609},"From sold orders to page-ready, inside InDesign.","Your team keeps the application they know. PageScout does the placement work that was being done by hand.",[610,613,616,619,622],{"title":611,"description":612},"The orders are already there","Everything sold through AccountScout has a size, a section, an issue date, and any positioning instructions attached. Pagination reads the same records billing will invoice from.",{"title":614,"description":615},"PageScout builds inside InDesign","Your team keeps working in the application they know, on CS6 and later. PageScout does the placement — it is not a separate layout program to learn.",{"title":617,"description":618},"Rules get applied without being remembered","Positioning requests, competitive separation, and section rules travel with the order rather than living in one person's memory.",{"title":620,"description":621},"Late changes reflow","An ad that grows, shrinks, or cancels on deadline day updates the page instead of triggering a manual rebuild of everything after it.",{"title":623,"description":624},"Status is on the board","Production and editorial can both see which pages are ready and which are waiting, so the deadline conversation is about facts rather than guesses.",{},"Status, deadlines, page-ready handoffs",5,"PageScout",{"eyebrow":95,"title":630,"paragraphs":631},"One person holds the whole process in their head.",[632,633,634],"At most papers, one person holds the entire production process in their head. They know which ads are sold, which ones moved, which page the insert goes on, and which advertiser has a contract that says never opposite the obituaries. That knowledge is not written down anywhere, and the paper genuinely cannot go to press without them.","The work itself is manual in a way that has not changed in twenty years. Someone reads a dummy sheet, opens InDesign, and places ads one at a time. When an ad changes size on Thursday afternoon, the pages get rebuilt. When a section grows by four pages, everything shifts and gets rebuilt again.","It is not that people are slow. It is that they are doing by hand something the computer already has all the information to do.",{"eyebrow":102,"body":636,"testimonial":637,"supportingLine":642,"stats":643},"A weekly paper cut a single issue from nine hours to five and a half — about 182 hours a year, and enough overtime eliminated to matter on the P&L. On issues with sixty or more ad pages, ad placement runs roughly three times faster.",{"quote":638,"name":639,"title":640,"company":641},"Mid-Atlantic Media uses Fake Brains' AccountScout for its portfolio of publications. We were effectively able to consolidate our sales, layout, receivables and CRM functions into AccountScout affordably. It's a big deal considering we're running more than a dozen publication titles and over 50 employees through it.","Craig Burke","CEO","Mid-Atlantic Media","The hours are from the published PageScout case study. That publication asked to stay anonymous.",[644,646,647],{"value":107,"label":645},"A single issue's ad and page work, before and after.",{"value":110,"label":111},{"value":648,"label":649},"~3×","Faster ad placement on issues with sixty or more ad pages.",{"title":651,"description":652,"keyFacts":653},"Production & Pagination Workflow for Publishers","How publishers stop rebuilding the paper by hand every week: pages build inside InDesign from real ad orders, positioning rules apply themselves, and late changes reflow. PageScout by Fake Brains.",[654,655,656,657],"PageScout builds pages inside Adobe InDesign, CS6 and later, so production staff keep the application they already know.","Pages build from the real ad orders on the real issue dates, carrying size, section, and positioning instructions.","A late size change reflows the page rather than triggering a manual rebuild.","One weekly paper cut a single issue from nine hours to five and a half — about 182 hours a year — and on issues with sixty or more ad pages, ad placement runs roughly three times faster.",[659],{"eyebrow":660,"title":661,"description":662,"bullets":663,"image":605,"imageAlt":667,"imageWidth":668,"imageHeight":669,"wide":670},"THE PAGE PLAN","The issue, built from the ads you actually sold.","Every booked ad on the real issue date, positioned on a page, with what is still unplaced and what is missing copy counted at the top. It is the dummy sheet, except the computer already had the information.",[664,665,666],"Placed, unplaced, and no-copy counts beside column-inch statistics for the issue","Ads listed by advertiser, section, and classification, straight off the orders","Page thumbnails showing where each booked ad has landed","The PageScout page plan for an issue: a toolbar for loading runs, placing ads and paginating pages; counts of pages, placed ads, unplaced ads and ads with no copy alongside column-inch statistics; an ad listing by advertiser, section and classification; and a grid of page thumbnails with booked ads positioned on each page.",1902,948,true,"production-pagination","Produce","marketing\u002Fsolutions\u002Fproduction-pagination","rdz6tUfhxpSOsv8S8gdKO56vL8kOtQHTl4G1YM2GKaM",{"id":676,"card":677,"changesSection":681,"connectsSection":689,"extension":34,"faqSection":698,"finalCta":716,"hero":719,"howItWorksSection":727,"meta":749,"navLabel":678,"navSubtext":750,"order":751,"primaryProduct":752,"problemSection":753,"proofSection":759,"seo":771,"showcases":781,"slug":791,"stageLabel":792,"stem":793,"__hash__":794},"solutions\u002Fmarketing\u002Fsolutions\u002Fbilling-payments.yml",{"title":678,"summary":679,"icon":680},"Billing, A\u002FR & Payments","Bill from the ads that actually ran, age the receivables, and take card and ACH payments.","Receipt",{"eyebrow":10,"title":682,"items":683},"Billing stops being a monthly reconstruction.",[684,685,686,687,688],"Invoices generate from what ran, with the ad detail the advertiser can actually verify","Aging and collections are a live view, not a monthly reconstruction","Advertisers pay by card or ACH and the payment posts against the invoice","Contract rates, agency commissions, and adjustments are handled as first-class concepts","Past-due accounts can be flagged or held before another ad runs on credit",{"eyebrow":19,"title":690,"items":691},"Getting paid touches everyone.",[692,694,696],{"title":161,"description":693,"href":163},"Let advertisers see their statements and pay themselves, without a phone call to your office.",{"title":31,"description":695,"href":33},"Reps see the balance before they sell more on credit to an account that is already behind.",{"title":157,"description":697,"href":159},"Email past-due accounts as a group, with the message built from the real balance.",{"eyebrow":36,"title":699,"items":700},"Questions publishers ask about billing and receivables.",[701,704,707,710,713],{"question":702,"answer":703},"Does this replace QuickBooks?","For the publishing side of the business — ad billing, receivables, and advertiser payments — yes, and publishers moving off a QuickBooks-plus-spreadsheet arrangement are one of the most common situations we work with. Whether you keep a general ledger elsewhere is a decision we will walk through with you.",{"question":705,"answer":706},"Can advertisers pay online?","Yes. Card and ACH payments post against the invoice, with receipts sent automatically.",{"question":708,"answer":709},"Can we pass card processing fees to the advertiser?","Where it is legal, yes, and the rules are handled properly — debit cards are never surcharged, ACH is not surcharged, and states that prohibit surcharging entirely are respected. We will go through what applies in your state.",{"question":711,"answer":712},"Can we stop ads from running for accounts that are past due?","Yes. You set the rule and the system applies it, rather than relying on someone remembering during a deadline rush.",{"question":714,"answer":715},"How much does it cost?","It depends on how your operation is set up and which parts of the platform you need. That is a real answer rather than a dodge — we would rather scope it against your actual workflow than post a number that turns out to be wrong for you. There are no per-seat fees, so the size of your staff is not what drives it. Book a demo and we will get to pricing in that conversation.",{"headline":717,"body":718,"ctaLabel":57,"ctaHref":58},"Tell us how billing runs today","How the ads get from sold to invoiced, what gets re-keyed, and what you cannot get a straight report on. We will show you where AccountScout fits — and where it doesn't.",{"eyebrow":720,"headline":721,"subheadline":722,"primaryCta":723,"secondaryCta":724,"image":544,"imageAlt":545,"imageWidth":194,"imageHeight":195},"BILLING, A\u002FR & PAYMENTS","Know who owes you what, without building a spreadsheet to find out.","AccountScout bills from the ads that actually ran, ages your receivables, takes card and ACH payments, and gives you the reports to see it all — built for publishing, not adapted from general accounting software.",{"label":57,"href":58},{"label":725,"href":726},"See how billing works","\u002Fproducts\u002Faccountscout\u002Fbilling",{"eyebrow":71,"title":728,"subtitle":729,"steps":730},"From what ran to money in the account.","The orders sales booked and production placed are the records that produce the invoice — so billing is a step in the workflow rather than a separate system to reconcile.",[731,734,737,740,743,746],{"title":732,"description":733},"Billing comes from the orders","What was sold and what ran are the same records that produce the invoice. There is nothing to re-enter, and nothing to reconcile between two systems that disagree.",{"title":735,"description":736},"Invoices carry real detail","Advertisers see what ran, when, and at what size — which is the single biggest reason billing disputes go away before they start.",{"title":738,"description":739},"Payments come in electronically","Card and ACH payments post against the invoice, and receipts go out automatically instead of being typed by hand.",{"title":741,"description":742},"Aging is always current","Thirty, sixty, ninety — by rep, by category, by title. The collections conversation starts from a live view rather than last month's export.",{"title":744,"description":745},"Credit rules apply themselves","Accounts past a threshold you set can be flagged or held automatically, so the decision is not left to whoever answers the phone during a deadline rush.",{"title":747,"description":748},"Reports are already written","More than 300 built-in reports, so the answer to \"what did this category do last year\" is a report and not a project.",{},"Invoices, ePayments, receipts, aging",6,"AccountScout",{"eyebrow":95,"title":754,"paragraphs":755},"General accounting software does not understand a newspaper.",[756,757,758],"It has no concept of an insertion, an issue date, a contract that earns a rate based on annual volume, an agency commission, or a make-good. So publishers bolt something onto QuickBooks, keep the ad detail in a second system, and reconcile the two by hand every month.","The result is that the numbers everyone needs are hard to get. Which advertisers are past due. What a category is doing year over year. Whether an account has earned its contract rate. The data exists, but assembling it is a project, so it gets done quarterly instead of weekly.","Meanwhile the money moves slowly. Invoices go out by mail or as PDF attachments. Payments come back as checks. Someone keys them in. An advertiser who wanted to pay by card three weeks ago never got the chance.",{"eyebrow":102,"testimonial":760,"supportingLine":765,"stats":766},{"quote":761,"name":762,"title":763,"company":764},"Fake Brains has surpassed all the others we have worked with, as their team understands the meaning of partnership, and their products deliver at speed for a price that makes the others seemingly laughable.","Jim Goodlett","President","Morris Technology (customer and technology partner)","Hundreds of publications, millions of ads managed, and more than 300 built-in reports — running on software built in-house in Colorado since 1991.",[767,769],{"value":232,"label":768},"Built-in reports, so the answer is a report rather than a project.",{"value":525,"label":770},"Connected modules sharing one database, from the sold order to the paid invoice.",{"title":772,"description":773,"keyFacts":774},"Billing, A\u002FR & Payments Workflow for Publishers","How publishers know who owes what without building a spreadsheet: invoices generate from what ran, aging is a live view, and advertisers pay by card or ACH. By Fake Brains.",[775,776,777,778,780],"Invoices generate from the same order records that production worked from, so there is nothing to re-enter and nothing to reconcile between systems.","Invoices carry the ad detail — what ran, when, and at what size — which is the single biggest reason billing disputes go away.","Card and ACH payments post against the invoice and send receipts automatically.",{"Card surcharging is handled to the rules":779},"debit cards are never surcharged, ACH is not surcharged, and states that prohibit surcharging are respected.","AccountScout by Fake Brains includes more than 300 built-in reports.",[782],{"eyebrow":783,"title":784,"description":785,"bullets":786,"diagram":790},"THE SHAPE OF WHAT YOU ARE OWED","Collect at the order, and the tail gets shorter.","Aging is a live view of the same orders production worked from — current, thirty, sixty, ninety — rather than something reconstructed from an export once a month. Every payment taken at the point of sale is money that never enters it.",[787,788,789],"Card and ACH payments post against the invoice, with receipts sent automatically","Surcharging handled to the rules, including the states that prohibit it outright","Accounts past a threshold you set can be flagged or held before another ad runs","billing","billing-payments","Bill","marketing\u002Fsolutions\u002Fbilling-payments","BeHKCLKMoEtECrb5Dajaf4JpnYkiQl3R3S4RS8BtTcE",{"id":796,"card":797,"changesSection":801,"connectsSection":809,"extension":34,"faqSection":820,"finalCta":835,"hero":838,"howItWorksSection":850,"meta":869,"navLabel":798,"navSubtext":870,"order":871,"primaryProduct":872,"problemSection":873,"proofSection":879,"seo":887,"showcases":895,"slug":920,"stageLabel":921,"stem":922,"__hash__":923},"solutions\u002Fmarketing\u002Fsolutions\u002Fdigital-subscriptions.yml",{"title":798,"summary":799,"icon":800},"Digital Website & Subscriptions","Run the website on our partner CMS, wired into the system that runs the print operation.","Globe",{"eyebrow":10,"title":802,"items":803},"Both halves of the business, finally connected.",[804,805,806,807,808],"One vendor relationship behind both the printed product and the website","An ad sold once can run in print and online without double entry","Digital revenue bills through the same receivables system as print","Total advertiser spend across print and digital is one report","Classifieds, notices, and the archive are handled as publishing, not as generic web content",{"eyebrow":19,"title":810,"items":811},"Digital is another place the same order runs.",[812,816,818],{"title":813,"description":814,"href":815},"Self-serve classified ad software","Print and online classifieds from one entry, without re-keying the listing.","\u002Fproducts\u002Fclassifiedscout",{"title":153,"description":817,"href":155},"Digital revenue billed with everything else, on the same statement.",{"title":31,"description":819,"href":33},"Sell print and digital as one conversation, and one order.",{"eyebrow":36,"title":821,"items":822},"Questions publishers ask about digital publishing.",[823,826,829,832],{"question":824,"answer":825},"Do we have to move off our current website to use the rest of the platform?","No. Plenty of publishers run AccountScout for the business side and keep their existing site. Foundry is for publishers who want the two connected.",{"question":827,"answer":828},"Is this a general website builder?","No, and that is intentional. Foundry is built for publishing — the sections, notices, classifieds, and archives a newspaper actually maintains.",{"question":830,"answer":831},"Can we sell print and digital as one package?","Yes. The order is booked once in AccountScout and runs in both places, which is where the double entry disappears - and you deal with one vendor for the two systems rather than two.",{"question":833,"answer":834},"What about subscriptions and paywalls?","We will walk through exactly what Foundry handles today and where it stops, on a demo call. We would rather be precise about the boundary than let you discover it after signing.",{"headline":836,"body":837,"ctaLabel":57,"ctaHref":58},"Show us both sides of your operation","The paper and the website, and everywhere someone has to enter the same thing twice. We will show you what connects — and what doesn't.",{"eyebrow":839,"headline":840,"subheadline":841,"primaryCta":842,"secondaryCta":843,"image":846,"imageAlt":847,"imageWidth":848,"imageHeight":849},"DIGITAL WEBSITE & SUBSCRIPTIONS","Your website should not be a second business.","Foundry — the CMS we partner with, resell and support — runs your website, and it is wired into the AccountScout that runs your print operation. An ad sold once appears in both places, and the two sides of your business finally report as one.",{"label":57,"href":58},{"label":844,"href":845},"See how Foundry works","\u002Fproducts\u002Ffoundry","\u002Fimages\u002Fproducts\u002Ffoundry-site-all-devices.png","A Foundry-published news site shown on a desktop monitor, an iPhone and an Android phone at once: the same article, sections and display advertising reflowing to each screen.",662,465,{"eyebrow":71,"title":851,"subtitle":852,"steps":853},"Sold once, published twice, billed together.","The order originates in the same system that bills it, which is what removes the double entry between the paper and the site.",[854,857,860,863,866],{"title":855,"description":856},"Sold once, runs in both places","The order originates in the same system that bills it, so a print-and-digital buy is one entry rather than two that have to be kept in agreement.",{"title":858,"description":859},"The website is publishing software","Foundry is built for the things newspapers actually publish — sections, notices, classifieds, archives — rather than adapted from a general-purpose website builder.",{"title":861,"description":862},"Classifieds run online and in print together","ClassifiedScout connects the printed classified section to the online one, so a listing does not get entered twice or drift between the two.",{"title":864,"description":865},"Digital billing is just billing","Digital orders age, invoice, and collect through AccountScout alongside everything else, on the same statements.",{"title":867,"description":868},"Reporting covers the whole account","What an advertiser spent with the publication — not what they spent with the paper and separately with the website.",{},"CMS, digital editions, classifieds online",7,"Foundry",{"eyebrow":95,"title":874,"paragraphs":875},"The website runs like a separate business.",[876,877,878],"There is the paper, which has a rate card, a production process, and a billing system. And there is the website, which has a separate vendor, a separate login, a separate invoice, and a separate person who knows how to update it.","Selling across both is a manual act of coordination. A rep sells a print-and-digital package, then somebody enters the print side in one system and the digital side in another. Nobody can produce a single report showing what an advertiser spent with the publication in total, because no system holds both halves.","And the website vendor's incentives are not yours. They are building for a thousand generic small businesses, so the things specific to a newspaper — obituaries, legal notices, classifieds, e-editions, the archive — are always either an awkward plugin or a custom project.",{"eyebrow":102,"testimonial":880,"supportingLine":881,"stats":882},{"quote":638,"name":639,"title":640,"company":641},"Foundry has a defined scope, and we would rather be precise about where it stops than let you discover the boundary after signing. The product page states it plainly.",[883,886],{"value":884,"label":885},"One report","Total advertiser spend across print and digital, rather than two systems to add up.",{"value":235,"label":236},{"title":888,"description":889,"keyFacts":890},"Digital Publishing Workflow for Publishers","How publishers stop running the website as a second business: an ad sold once that runs in print and online, digital revenue billed alongside print, and total advertiser spend as one report. Runs on Foundry, our partner CMS. By Fake Brains.",[891,892,893,894],"Foundry is a partner CMS that Fake Brains resells, packages with AccountScout and supports; it runs the publisher's website while AccountScout runs the commercial side, so a print-and-digital buy is one order rather than two.","Digital orders age, invoice, and collect through AccountScout alongside print revenue.","Total advertiser spend across print and digital is a single report, because the digital orders are booked and billed in AccountScout.","ClassifiedScout connects the printed classified section to the online one, so a listing is not entered twice.",[896,908],{"eyebrow":897,"title":898,"description":899,"bullets":900,"image":904,"imageAlt":905,"imageWidth":906,"imageHeight":907},"THE NEWSROOM SIDE","A story is built from blocks, not from a plugin.","The editor handles what a newsroom actually publishes — headings, pull quotes, media, documents, maps — so an obituary, a legal notice, and a photo essay are ordinary work rather than three separate workarounds.",[901,902,903],"Sections, notices, classifieds, and the archive treated as publishing","The site is wired into the system that runs the print operation, so an ad sells once","Digital orders age, invoice, and collect through AccountScout alongside print","\u002Fimages\u002Fproducts\u002Ffoundry-editor-blocks.png","The Foundry editor with a story in progress and a block toolbar offering heading, paragraph, aside, block quote, media, document, map, and HTML blocks.",445,369,{"eyebrow":909,"title":910,"description":911,"bullets":912,"image":916,"imageAlt":917,"imageWidth":918,"imageHeight":919},"THE READER SIDE","Who turned up, and where they came from.","Audience reporting sits with the site rather than behind a separate analytics login, so the reader half of the business can be discussed with the same kind of evidence as the ad half.",[913,914,915],"Users, pageviews, pages per session, and bounce rate on one dashboard","Engagement by day of week and time of day, for deciding when things publish","Referral source, so you can see what is actually bringing people in","\u002Fimages\u002Fproducts\u002Ffoundry-audience-analytics.png","A Foundry audience dashboard: users, new users, pageviews, pages per session and bounce rate alongside charts for engagement by age and gender, day of week, time of day, and referral source.",790,453,"digital-subscriptions","Publish","marketing\u002Fsolutions\u002Fdigital-subscriptions","Kj4OW2Io0R6OXy1xEDrteSNaBSrA0GNuJ4Qcli3DJjo",1791402837550]