[{"data":1,"prerenderedAt":293},["ShallowReactive",2],{"resources-case-studies":3,"case-studies-index-list":35},{"id":4,"backLinkHref":5,"backLinkLabel":6,"extension":7,"finalCta":8,"hero":13,"meta":20,"moreComingSection":21,"newsletter":24,"seo":26,"stem":29,"storiesSection":30,"__hash__":34},"resourcesCaseStudies\u002Fmarketing\u002Fpages\u002Fresources-case-studies.yml","\u002Fresources","Back to all resources","yml",{"headline":9,"body":10,"ctaLabel":11,"ctaHref":12},"Prefer a live walkthrough?","We can show how publishers are running sales, production, billing, payments and reporting on AccountScout today, with current customer examples on the call.","Book a Demo","\u002Fcontact",{"headline":14,"subheadline":15,"primaryCta":16,"secondaryCta":17,"centered":19},"How publishers run their business on AccountScout.","Three properties faced three distinct challenges - and each found a way to turn them into wins. One was losing recurring advertising revenue across four weekly publications. Another was running a fifteen-person sales team with no visibility into its own performance metrics. The third was a production desk manually \"dummying\" pages by hand. The stories detail what each publisher changed and what they received in return.",{"label":11,"href":12},{"label":18,"href":5},"Browse all resources",true,{},{"title":22,"body":23},"More publish as they are approved.","We are working with current customers through 2026 on further stories, including multi-property groups running 5 to 50 publications, and accounting teams cutting manual touches with ePayments and the Advertiser Portal. Nothing goes on this page until the customer has approved the name and the numbers.",{"headline":25},"Want case studies emailed when they publish?",{"title":27,"description":28},"Case Studies - Publishers on AccountScout | Fake Brains","Customer stories from community newspapers and multi-title publishing groups running sales, production, billing and payments on AccountScout - with the numbers they got back.","marketing\u002Fpages\u002Fresources-case-studies",{"eyebrow":31,"title":32,"subtitle":33},"CUSTOMER STORIES","Three publishers, in their own words.","Each story covers the operational problem, what changed in the workflow, and what the team got back in time and visibility. Every metric here is the publisher's own and approved for publication - we withhold the identifying details, because a customer story should not double as a prospect list for somebody else.","5J2H0XDMycn9vVxuU9EVN_7Ns1iPYsc8lCMcFxrs2eM",[36,126,214],{"id":37,"after":38,"anonymous":19,"background":45,"before":46,"cardOutcome":52,"cardSummary":53,"customer":54,"dek":57,"extension":7,"eyebrow":58,"headline":59,"meta":60,"order":61,"outcomes":62,"products":75,"pullQuote":88,"quotes":91,"sections":97,"seo":113,"slug":122,"stem":123,"year":124,"__hash__":125},"caseStudies\u002Fmarketing\u002Fcase-studies\u002Fvisibility-four-weeklies.yml",{"title":39,"bullets":40},"How it works now",[41,42,43,44],"An order is entered once, by the rep who sold it","Recurring ads load for the full year in one pass instead of being rebuilt every month","Reps send a click-to-pay email straight to the advertiser's inbox, and payment lands almost immediately","Layout happens on screen, so the team sees where every ad sits before the issue goes out","The advertising manager here runs four weekly papers in Missouri, plus a website and a year-round calendar of specialty editions. Four deadlines, one team.",{"title":47,"bullets":48},"How it used to work",[49,50,51],"Reps wrote ads on paper, and the front office re-typed them into a separate system","Pages were dummied by hand, so nobody saw the ads together until the paper printed","Recurring advertisers were re-entered every month, across four papers - so some got missed","Billing close - a day and a half to under half a day","Four weeklies in Missouri stopped re-typing paper order forms and dummying pages by hand.",{"location":55,"descriptor":56},"Missouri","Four weekly newspapers in Missouri, plus a website and a year-round calendar of specialty editions","This publisher ran four weekly newspapers on paper order forms and pages dummied by hand. Their advertising manager moved sales, production, billing and receivables onto one set of records - and stopped losing recurring advertisers in the gaps between four papers.","VISIBILITY","Four papers, four deadlines, one set of records.",{},1,[63,66,69,72],{"value":64,"label":65},"Under half a day","Billing close, down from a day and a half",{"value":67,"label":68},"Hours, not a day","Page layout for an issue",{"value":70,"label":71},"Cut by half","Postage, with affidavits and e-tears close to automatic",{"value":73,"label":74},"Once","Times an order is entered - by the rep who sold it",[76,79,82,85],{"name":77,"href":78},"AccountScout","\u002Fproducts\u002Faccountscout",{"name":80,"href":81},"Billing & A\u002FR","\u002Fproducts\u002Faccountscout\u002Fbilling",{"name":83,"href":84},"Production Suite","\u002Fproducts\u002Faccountscout\u002Fproduction-suite",{"name":86,"href":87},"Advertiser Portal","\u002Fproducts\u002Fadvertiser-portal",{"quote":89,"role":90},"From horse and buggy to rocket ship.","Advertising manager, four weekly papers in Missouri",[92,95],{"quote":93,"role":94},"We don't have to make that call and say, 'We forgot your ad this month. We're so sorry. Here's a make good.' Because we're not forgetting it.","Advertising manager",{"quote":96,"role":94},"That's not a task my sales reps have to do anymore. They load it for the year, and then they're done.",[98,101,104,107,110],{"title":99,"body":100},"One set of records","Sales, production, receivables and CRM run off the same records - entered once, planned on screen, and billed where the ad was booked. Nothing is re-keyed on its way from the rep to the page to the invoice.",{"title":102,"body":103},"Working the quiet accounts","The system surfaces advertisers who bought and then did not come back. Sorted by rep and worked quarterly, that is a renewal list somebody can act on rather than a number to chase.",{"title":105,"body":106},"Green for on track, red for behind","The dashboard tiles read at a glance - revenue, expiring orders, advertisers who have gone quiet - and each one clicks through to the detail behind it. A rep hired this year was working in the system while still learning the territory.",{"title":108,"body":109},"Nobody is the single point of failure","When someone is out, someone else gets the paper out. Billing closes on days the bookkeeper is not in, and exporting an issue does not wait on one person being at their desk.",{"title":111,"body":112},"What the reps do with it","Reps know what the bars mean, and the green and the red do the work. One will walk into the ad manager's office to say a colleague is outselling them that month. Her answer: what are you going to do about it?",{"title":114,"description":115,"keyFacts":116},"Visibility Case Study - Four Weekly Papers | Fake Brains","How four weekly newspapers in Missouri cut the billing close from a day and a half to under half a day, and stopped missing recurring ads between papers.",[117,118,119,120,121],"A Missouri publisher runs four weekly newspapers on AccountScout","Billing close went from a day and a half to under half a day","Postage fell by more than half, with affidavits and e-tears close to automatic","Recurring ads load for a full year in one pass instead of being re-entered monthly","Page layout for an issue finishes in hours rather than a day","visibility-four-weeklies","marketing\u002Fcase-studies\u002Fvisibility-four-weeklies","2026","cnSjkiwPbGH1_vVg6sUGTS5sOzMv3Pao65zmZqBOWPY",{"id":127,"after":128,"anonymous":135,"background":136,"before":137,"cardOutcome":143,"cardSummary":144,"customer":145,"dek":149,"extension":7,"eyebrow":150,"headline":151,"meta":152,"order":153,"outcomes":154,"products":167,"pullQuote":175,"quotes":178,"sections":183,"seo":201,"slug":210,"stem":211,"year":212,"__hash__":213},"caseStudies\u002Fmarketing\u002Fcase-studies\u002Fsales-goals-dashboard.yml",{"title":129,"bullets":130},"After Sales Goals",[131,132,133,134],"Reps see their goals at a glance, and the system does the math in real time","Clickable tiles open the detail behind every number - each ad, order and advertiser","Managers choose which revenue categories count toward a goal, so the target reflects real selling","Expiring orders surface advertisers about to lapse, early enough to renew them",false,"Kelsey leads multiple publishing groups overseeing dozens of titles and a fifteen-rep sales team spread across several offices. Managing performance, goals and advertiser activity across a portfolio that size takes timely insight and tools that keep pace.",{"title":138,"bullets":139},"Before Sales Goals",[140,141,142],"Goal communication was the biggest challenge - reps had no visibility unless a manager provided it","Kelsey ran reports by hand every week so her team could see where they stood, about an hour each time","Most reps fell back on spreadsheets, which left plenty of room for error","Reactive to proactive in two weeks","A fifteen-rep team across several South Dakota offices swapped hand-run weekly reports for a dashboard every rep can read.",{"person":146,"location":147,"descriptor":148},"Kelsey","South Dakota","Multiple publishing groups, dozens of titles, and a fifteen-rep sales team across several offices","Kelsey tracked goals for a fifteen-rep sales team by hand - about an hour of reports every week, and reps with no visibility unless she sent them. Two weeks after switching on Sales Goals, the team had moved from reactive to proactive.","SALES GOALS","An hour of weekly reports, replaced by a dashboard every rep can read.",{},2,[155,158,161,164],{"value":156,"label":157},"Two weeks","From reactive to proactive after switching it on",{"value":159,"label":160},"An hour a week","Manual goal reporting, eliminated",{"value":162,"label":163},"At a glance","Where every rep stands against target, without asking a manager",{"value":165,"label":166},"Minutes","Training for the newest rep, brand new to sales",[168,169,172],{"name":77,"href":78},{"name":170,"href":171},"SalesScout","\u002Fproducts\u002Fsalescout",{"name":173,"href":174},"Ad Sales & CRM","\u002Fsolutions\u002Fsales-crm",{"quote":176,"attribution":146,"role":177},"Reading it is easy, and working with it is easy.","Sales leader, multiple titles in South Dakota",[179,181],{"quote":180,"attribution":146},"AccountScout is holding the sales rep accountable.",{"quote":182,"attribution":146},"With the new Sales Goals tool, her goal was right there in her face, so she worked harder to hit it.",[184,187,190,193,195,198],{"title":185,"body":186},"Accountability without a meeting","The dashboard holds reps to their own numbers, so progress is not something a manager has to raise. One rep saw she was a few dollars short of her goal - it was right there in her face - and pushed to close the gap rather than assuming she was close enough. She exceeded it.",{"title":188,"body":189},"The expiring orders view","It became the team's favourite feature quickly. Reps spot which advertisers are about to lapse and act early, and several of them named it the most time-saving part of the tool.",{"title":191,"body":192},"Goals that reflect real selling","Kelsey can include or exclude revenue streams - omitting church or calendar ads, for instance - so a goal measures the selling activity she actually wants to see rather than everything that happened to bill.",{"title":105,"body":194},"Reps found the graphs and the colour coding intuitive straight away. Even the newest team member, brand new to sales, caught on within minutes.",{"title":196,"body":197},"Group goals across offices","Sales Goals also supports shared targets. The reps do not often work with each other directly, but the shared visibility keeps them aligned on monthly numbers and lets them mark the wins together.",{"title":199,"body":200},"Kelsey's advice to other publishers","Start small. Try it with one office, one sales rep, or one team, and set the profiles up to match how you actually look at your data. Once that part is right, she says, it makes a world of difference.",{"title":202,"description":203,"keyFacts":204},"Sales Goals Case Study | Fake Brains","How a fifteen-rep sales team across several South Dakota offices replaced an hour of hand-run weekly reports with a goals dashboard every rep can read.",[205,206,207,208,209],"A South Dakota publisher runs dozens of titles across several offices","A fifteen-rep sales team is spread across several offices","About an hour of manual weekly goal reporting was eliminated","The team moved from reactive to proactive within two weeks","Managers choose which revenue categories count toward each goal","sales-goals-dashboard","marketing\u002Fcase-studies\u002Fsales-goals-dashboard","2025","6vpFTPcAvccF9hA7K6Hsdve8QrrYUOrCbZSetasCUuk",{"id":215,"after":216,"anonymous":19,"background":223,"before":224,"cardOutcome":230,"cardSummary":231,"customer":232,"dek":234,"extension":7,"eyebrow":235,"headline":236,"meta":237,"order":238,"outcomes":239,"products":252,"pullQuote":260,"quotes":263,"sections":264,"seo":280,"slug":289,"stem":290,"year":291,"__hash__":292},"caseStudies\u002Fmarketing\u002Fcase-studies\u002Fpagescout-page-layout.yml",{"title":217,"bullets":218},"What changed",[219,220,221,222],"Ad schedules already come from the sales entries, so designers start laying out pages immediately","Designers either drag and drop or follow layout rules, at any ad dimension","Camera-ready ads display on the page, and a reserved block carries the ad's details until the ad exists","Finished pages flow into InDesign, and a late ad is retrievable at the push of a button","This publisher grew past the point where its pages could sensibly be dummied by hand. Designers worked from spreadsheets derived from AccountScout manifests - a manual step that slowed production and left almost no room for a late change.",{"title":225,"bullets":226},"The problem",[227,228,229],"Pages were dummied by hand as the number of communities to cover grew","Designers worked from spreadsheets derived from AccountScout manifests","The manual step slowed production and left little room for last-minute changes","Nine hours an issue to five and a half","A weekly paper stopped dummying pages by hand from spreadsheets. The customer asked not to be named.",{"descriptor":233},"A weekly newspaper group, anonymous at their request","A weekly paper dummied its pages by hand from spreadsheets, with almost no room for a late change. PageScout reads the booked ads straight out of AccountScout and places them inside InDesign - about 182 hours a year handed back to the production desk.","PAGE LAYOUT","Nine hours of ad and page work, down to five and a half.",{},3,[240,243,246,249],{"value":241,"label":242},"9h to 5.5h","Ad and page work for a single issue",{"value":244,"label":245},"~182 hours","Returned to the production desk each year",{"value":247,"label":248},"3x faster","Ad placement on issues with sixty or more ad pages",{"value":250,"label":251},"Within a week","Designers productive after adoption",[253,254,257],{"name":83,"href":84},{"name":255,"href":256},"Production & Pagination","\u002Fsolutions\u002Fproduction-pagination",{"name":258,"href":259},"Ad Design Workflow","\u002Fsolutions\u002Fad-design",{"quote":261,"role":262},"PageScout completely transformed how we manage our page layout. It has saved us an exceptional amount of time. And I haven't even put a pencil to how it has benefitted the newsroom.","Owner and publisher",[],[265,268,271,274,277],{"title":266,"body":267},"No waiting on a report","Because the ad schedule is generated from the sales entries, designers no longer wait for an extra report or an approval before they can start. The page plan is there as soon as the ads are booked.",{"title":269,"body":270},"The ads on the page are the right ads","Camera-ready ads render in position, so a designer sees the actual advertisement rather than a grey box. Where a block is reserved for an ad that has not been built yet, the block carries that ad's details - immediate feedback, and accuracy in production.",{"title":272,"body":273},"Late changes stopped being a crisis","Late ads are retrievable from inside InDesign with a simple fetch, even after editorial work has begun. Speed improved most where it hurt most, which is the hour before the deadline rather than the quiet part of the week.",{"title":275,"body":276},"Adoption","The team was productive within a week. The core functionality has been effective enough that they have not yet needed to explore the features added since they implemented it.",{"title":278,"body":279},"What the newsroom got","Pages finish sooner, which matters most in the weeks the team is short-staffed. The time saved on layout is measured; the benefit to the newsroom, by the owner's own account, has not even been counted yet.",{"title":281,"description":282,"keyFacts":283},"PageScout Page Layout Case Study | Fake Brains","How a weekly paper cut ad and page work for an issue from nine hours to five and a half with PageScout, placing booked ads inside InDesign automatically.",[284,285,286,287,288],"A weekly paper cut ad and page work for a single issue from nine hours to five and a half","That is about 182 hours a year returned to the production desk","On issues with sixty or more ad pages, ad placement runs roughly three times faster","PageScout places ads booked in AccountScout onto pages inside Adobe InDesign","The publication is anonymous at their own request","pagescout-page-layout","marketing\u002Fcase-studies\u002Fpagescout-page-layout","2024","B_VdwJckjIvLrjkhDoCN9_ftyqLfnIt-Xqc3qIbhlFY",1791402836539]